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Effects of Entertainment and Economical Efficiency on the Mobile Advertising Value and Intention
Bong Gyou Lee , Ki Youn Kim , Hye Sun Lee The KIPS Transactions:PartD,
Vol. 16, No. 1, pp. 43-54,
Feb.
2009
10.3745/KIPSTD.2009.16.1.43
10.3745/KIPSTD.2009.16.1.43
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